Based in Brooklyn, NY, Renée is a sustainable ready-to-wear fashion brand that celebrates the rich tapestry of cultural connections within our diverse communities.

Generating an average of 6.5k impressions, I played a key role in their media launch, driving strategic partnerships with HYPEBEAST and NOTJUSTALABEL, and further propelling their brand into the limelight. Additionally, I led the development of the brand’s messaging and crafted a creative social media strategy that further elevated its presence and increased the website’s conversion rate by 1.5%. With CTAs and founder-led storytelling, Renée’s engagement rate increased by 16% and their following grew to 539 followers as a result of our 3-month campaign.

The social media reels and short-form content below are just a sample of what I produced for the brand’s launch in 2023 and first appearance on social media; the reels below are an extension of the brand’s African American heritage, which also reflects the brand’s inspiration rooted within the culture surrounding textured hair.