Digital Events & CRM Logistics

My main focus is increasing employee and supplier engagement, amplifying brand visibility, and spearheading communications strategy and direct engagement across diverse networks.

I manage the user experience across Salesforce platforms, optimizing systems to improve partner collaboration and supplier engagement. Overseeing the H-E-B Supplier Diversity CRM system and the supplier diversity newsletter, achieving a 6% CTR, 12% CTOR, and a 23% conversion rate for sign-ups. I ensure effective communication with internal and external stakeholders. Using Eventbrite and data analytics, I assess performance and refine strategies to drive measurable results.

Expertise in leveraging various channels, including newsletters, Eventbrite, Issuu, and CRMs like Constant Contact, to effectively promote and engage with stakeholders. Proven ability to develop and implement comprehensive marketing strategies that drive event attendance, foster supplier relationships, and enhance brand visibility within the H-E-B Supplier Diversity department.